If med tech wants to escape the boring marketing echo chamber it’s been stuck in for decades…It needs to stop copying other med tech companies.

On this episode, Cope and Ryan talk about how looking outside the industry is the fastest way to spark new ideas—and actually stand out.

We break down a few real examples you can swipe and adapt:

– Building thematic campaigns that tell a bigger story

– Leveraging NIL and fresh partnerships to generate buzz

– Creating community and events that actually make people smarter

– Using digital visuals to show your product, not just talk about it

Other industries are ahead of the curve.

MedTech doesn’t need to reinvent the wheel. It just needs to borrow a better one.