When a five year-old organisation charged with celebrating books, writing and ideas needs to get noticed by people who may not know it exists, it creates a stealth campaign to raise awareness in markets outside of the inner-urban literati and retirees. Michael Williams of the Wheeler Centre joins Josh Kinal live at the Kelvin Club to talk about the Centre's need to move outside its comfort zone and take its remit to the streets, literally, with its "#Discuss" campaign.