Small Business Survival Conversations

Episode 25: How to Differentiate Your Product


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Today Dr. Michael Troyer and Anna Steinfest will share with you some ideas on how to differentiate your product.
As a business owner, you need to know how to differentiate yourself from your competitors as the surveys show that:

  • 80% of customers are willing to pay more for better customer service.
  • One-third of customers seek customizable products.
  • 50% of customers choose sociably responsible products.

Listen to our new episode to give you additional tips and ideas.



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Small Business Survival ConversationsBy Anna Steinfest

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