You've put a lot of effort into developing your content to get it 'just right.' Now, what do you do? Abandon it and move on to the next piece of content? No, repurpose it!

In this episode, Chris Casale and Ryan Smith discuss some of the best strategies and tactics, including free tools you can use, for repurposing your content to achieve the best content marketing results.

Work smarter, not harder!

The rule of seven simply says that the prospective buyer should hear or see your marketing message at least seven times before they're going to buy from you.

You work so hard on content creation, but many fall short on efficiently repurposing that content.

You need to be where your audience lives and repurposing your content to fit on the various media is crucial.

An important key is to not just copy and paste your original content, but tailor it to the platform when you’re repurposing (e.g. sharing a blog post on Facebook will be slightly different from the post copy you use when you share it on Twitter).

Learn to take one epic piece of content (e.g. blog post, video, podcast, etc.), and slice and dice to fit other platforms where your audience lives.

Chris and Ryan discuss some of the best strategies and tactics, including free tools you can use, that have worked for us in repurposing content to achieve the best content marketing results.