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Episode 25: John Locke
Introducing John Locke
John made a mid-life career switch in 2012 and became a WordPress developer full-time, live without a net. Today, he is helping businesses get their SEO on track through his web consultancy, Lockedown Design.
Show Notes
Website | lockedowndesign.com
Twitter | @Lockedown
Linked In | Lockedown Design
Other Resources Mentioned | Profit First
Episode Transcript
Liam: This is Hallway Chats, where we talk with some of the unique people in and around WordPress.
Tara: Together, we meet and chat with folks you may not know about in our community.
Liam: With our guests, we’ll explore stories of living – and of making a living with WordPress.
Tara: And now the conversation begins. This is episode 25.
Tara: Welcome to Hallway Chats. I’m Tara Claeys.
Liam: And I’m Liam Dempsey. Today, we’re joined by John Locke. John made a midlife career switch in 2012 and became a WordPress developer, full-time, live, without a net. Today, John is helping businesses get their SEO on track through his own web consultancy Lockedown Design. John, hi, welcome.
John: How are you doing, Liam? How are you doing, Tara?
Tara: Hey John, welcome. So glad to have you on the show. I’ve heard you on some other podcasts and loved listening to you and hearing what you have to say. Super smart stuff about WordPress, all things WordPress, and content and SEO, so we’re looking forward to chatting with you today. Can you tell us a little bit more about yourself for our listeners?
John: Yeah, sure. Like I said, I’m just a regular guy here in Sacramento, California. I started learning web development when I was 38, it was just where I was at. I just needed to make a switch. So I put a couple hours into that, learning web design, learning web development. Shortly after that learned WordPress and started building sites for friends and family. Then I started building client sites and I’ve been working for myself pretty much ever since, it was around 2012.
This year, I kind of made an evolutionary shift because, for the past five years, I’ve pretty much been building WordPress sites for clients or sub contracting out to large agencies, and that’s been pretty steady. But I’ve been thinking about it, carefully considering it, pivoting to being more of an SEO company. Because I can still build the sites on top of that, but involve leveraging a lot of the positioning. That’s something that I just pulled the trigger on recently. I relaunched my site just a couple of days ago and its focus is more square and center on SEO. Definitely, I will still be talking about WordPress stuff, I’m still knee-deep in the WordPress community. But just from a client perspective and the type of challenges that I want to do. That’s something that I’ve shifted my focus, and it’s a fresh challenge.
Tara: Is that something that you enjoy? Do you find yourself more and more loving the world of SEO? I’ve been learning a little bit of it myself and I can’t say that I’m finding it very easy.
John: Yeah. And it’s something that I’ve always kind of done. I mean, I’ve done SEO for my own site. I’ve done it a little bit for client sites and very early on, a couple hobby sites that I got to rank and get a lot of traffic just for fun. It is something that I’ve always had a knack for and it’s something that I have always studied. But just embracing the responsibility of what that means to try different aspects of SEO like managing content strategy,
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By Topher DeRosia and Nyasha Green
4.9
1717 ratings
Introducing John Locke
John made a mid-life career switch in 2012 and became a WordPress developer full-time, live without a net. Today, he is helping businesses get their SEO on track through his web consultancy, Lockedown Design.
Show Notes
Website | lockedowndesign.com
Twitter | @Lockedown
Linked In | Lockedown Design
Other Resources Mentioned | Profit First
Episode Transcript
Liam: This is Hallway Chats, where we talk with some of the unique people in and around WordPress.
Tara: Together, we meet and chat with folks you may not know about in our community.
Liam: With our guests, we’ll explore stories of living – and of making a living with WordPress.
Tara: And now the conversation begins. This is episode 25.
Tara: Welcome to Hallway Chats. I’m Tara Claeys.
Liam: And I’m Liam Dempsey. Today, we’re joined by John Locke. John made a midlife career switch in 2012 and became a WordPress developer, full-time, live, without a net. Today, John is helping businesses get their SEO on track through his own web consultancy Lockedown Design. John, hi, welcome.
John: How are you doing, Liam? How are you doing, Tara?
Tara: Hey John, welcome. So glad to have you on the show. I’ve heard you on some other podcasts and loved listening to you and hearing what you have to say. Super smart stuff about WordPress, all things WordPress, and content and SEO, so we’re looking forward to chatting with you today. Can you tell us a little bit more about yourself for our listeners?
John: Yeah, sure. Like I said, I’m just a regular guy here in Sacramento, California. I started learning web development when I was 38, it was just where I was at. I just needed to make a switch. So I put a couple hours into that, learning web design, learning web development. Shortly after that learned WordPress and started building sites for friends and family. Then I started building client sites and I’ve been working for myself pretty much ever since, it was around 2012.
This year, I kind of made an evolutionary shift because, for the past five years, I’ve pretty much been building WordPress sites for clients or sub contracting out to large agencies, and that’s been pretty steady. But I’ve been thinking about it, carefully considering it, pivoting to being more of an SEO company. Because I can still build the sites on top of that, but involve leveraging a lot of the positioning. That’s something that I just pulled the trigger on recently. I relaunched my site just a couple of days ago and its focus is more square and center on SEO. Definitely, I will still be talking about WordPress stuff, I’m still knee-deep in the WordPress community. But just from a client perspective and the type of challenges that I want to do. That’s something that I’ve shifted my focus, and it’s a fresh challenge.
Tara: Is that something that you enjoy? Do you find yourself more and more loving the world of SEO? I’ve been learning a little bit of it myself and I can’t say that I’m finding it very easy.
John: Yeah. And it’s something that I’ve always kind of done. I mean, I’ve done SEO for my own site. I’ve done it a little bit for client sites and very early on, a couple hobby sites that I got to rank and get a lot of traffic just for fun. It is something that I’ve always had a knack for and it’s something that I have always studied. But just embracing the responsibility of what that means to try different aspects of SEO like managing content strategy,