Best-selling author and noted ruckus maker Seth Godin joins Brian this week. They talk about the importance of not only writing every day but publishing every day, what school should teach students, and why work is always the answer. Seth explains to Brian why the recording of Kind of Blue can be compared to writing, why he benefits from writing every day, and why books are the perfect technology. Seth is one of Brian’s favorite people on the internet. This was a fun episode to do.