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In this episode of the Supplement Engineer Podcast, I'm joined by Rob Kaufman, Co-Founder of SteelFit USA.

SteelFit is a sports nutrition company from the makers of Pro Tan® based in south Florida, committed to producing high-quality, physician-formulated supplements for everyone from physique athletes and the casual gym rat.

  

In this episode, Rob and I discuss: 

Rob's early days working for ProTan

The founding of SteelFit

The decision to make SteelFit a separate brand apart from ProTan

Design philosophy behind SteelFit products

Patented vs generic ingredients

Topical creams for fat burning

Thoughts on keto supplements and will SteelFit release jump into the mix

Our favorite types of beer

Rob's current training regimen

The decision to avoid using distributors and focus on direct-to-consumer

Are trade shows like the Arnold and Olympia worthwhile to go to for a brand?

Rob's daily supplement regimen

Rob's first supplement experience

Negative supplement experiences

Upcoming SteelFit product releases for 2019

SteelFit Website: https://steelfitusa.com

SteelFit IG: https://www.instagram.com/steelfitusa/

Rob Kaufman IG: https://www.instagram.com/iamsteelfit/

 

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