In this episode, we sit down with Selwyn Donald, a well‑known stock agent and auctioneer with Link Livestock, whose lifelong involvement in both the farming and selling sides of the dairy industry gives him a unique perspective on what makes a successful cattle sale. Selwyn shares how hisbackground shaped his career, and the insights he’s gained from working with farmers across the country.

We explore what farmers should be thinking about whenplanning a sale — including the timing, format, and choosing the right selling platform — along with how to select animals, market their strengths, and present them in ways that resonate with buyers. Selwyn also discusses the valueof accurate records and 3GP data, and the growing role of online and hybrid options in today’s marketplace.

Whether you’re preparing for your first sale, looking torefine your approach, or simply interested in the process behind showcasing quality dairy cattle, this episode offers practical guidance, industry context, and a clear look at the preparation and teamwork involved in achieving strongresults.

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