In this episode of Interesting B2B Marketers, Steve is joined by AJ Wilcox, founder of B2Linked, a company that specializes in LinkedIn ads. AJ discusses an intriguing case study where his company aided a client to scale recruitment efforts by segmenting the audience into micro categories and tailoring messaging for each. AJ and Steve delve into the early days of LinkedIn advertising, the importance of audience targeting, and the need for cohesion between sales and marketing teams. 

The conversation further explores useful tips for enterprise-level professionals seeking to leverage LinkedIn more effectively and the delicate equilibrium between sales-driven content and brand messaging. This insightful episode with AJ Wilcox is one not to miss.

Key takeaways from this episode include:

• LinkedIn ads can be a powerful tool: Both for recruiting and B2B prospecting, LinkedIn ads have proven to be effective.

• The power of audience segmentation: Segmenting the audience and customizing messaging can significantly enhance the efficacy of LinkedIn advertising campaigns.

• The necessity of software management: When dealing with a large number of micro-segments, using software to manage campaigns can be crucial.

• Cost-effective targeting strategies: On LinkedIn, targeting by job title can prove more cost-effective than targeting by skill.

• The need for sales and marketing synergy: Breaking down barriers between sales and marketing can lead to the creation of more actionable and effective content for B2B marketing efforts.

Connect with AJ and Steve on LinkedIn.