This is our final cast of the year, with just Rich and I hanging out and shooting the sh!t on a bevy or topics like why he shaved his beard, ideas for our next few guests, the lack of competition in the commerce platform space, and things we continue to see and mentor for, that we wish we didn’t.

For those that might not know us… the proper intro would be… In this engaging conversation, Thomas Obrey and Rich Lyons discuss personal transformations, the impact of masculinity on mental health, and the importance of self-care and personal growth. They reflect on their experiences with Movember (psst… Rich shaved his beard. See it here), fitness, and the challenges of navigating the business landscape. The discussion also delves into leadership, fear, and the significance of taking action without waiting for the perfect moment.

Chapters

00:00 - Rich Shaved His Beard and Personal Reflections 

08:19 - Men's Health and Masculinity Discussions

14:51 - Fitness Journey and Blood Work Insights

18:08 - Intermittent Fasting and Nutrition Choices

20:36 - Functional Health and Blood Testing

21:13 - Functional Patterns in Movement

32:05 - Commerce and Market Trends

38:43 - Agency and Brand Dynamics

43:11 - Reflections on post-COVID Commerce Stagnation 

43:20 - The Role of Partners in Business

44:55 - Parenting and Family Dynamics

46:02 - Life Lessons from Children

48:06 - Setting Strategic Goals for 2026

52:49 - Facing Fears and Embracing Growth

56:42 - Leadership Insights for Aspiring Leaders

01:06 - Encouragement for Action and Self-Exploration

Peace. -t

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