Digital transformation isn’t a one-and-done project. Change is constant and the rate of change your business is experiencing is only accelerating. Therefore, whatever you’re transforming must be done as part of a larger, more holistic vision—a constantly changing, multi-year roadmap that your executive team continuously revisits and modifies.

In other words, it’s a strategy that never ends. In this interview with Jennifer Moore, Mark Reisig, director of product marketing at Aras, talks about why successful transformation is a collective challenge and why now is the perfect timing for digital transformation.