Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” 

So how do we collect this data?

• Secondary Sources: we discuss where to find it and the cost benefits of it’s use.
• Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.

Links of Interest

• http://portma.com/improve-program-impact
• http://portma.com/secondary-research-and-experiential-marketing-analytics