Those four words. You know the ones.

You've done the work, built your pricing properly, sent the quote — and then it comes back: "that's too expensive." And suddenly all the confidence you had disappears.

In this episode, I'm talking about what's actually happening in that moment, what it means (and what it doesn't), and what to do next that isn't immediately reaching for a discount.

We cover:

• Why "that's too expensive" is almost always budget information — not a verdict on your work
• The two questions that fire at once when a client pushes back, and why the emotional one tends to drive the response
• A real enquiry I had for a wedding cake — and what happened when I handled it properly
• Three practical responses you can use when the pushback comes
• Why guilt-discounting costs you more than just the money
• The mindset shift that changes how these conversations feel

If you've ever said yes to a price you knew was too low just to make the discomfort stop — this one's for you.

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For her website with all this and more:

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