The B2B Revenue Executive Experience

Episode 254: The Role of the Chief Customer Officer with Michael Hubbard


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Customer obsessed”

“Customer-centric”

“Customer focussed”

These are the buzzwords companies use to show off how much they focus on their customers.

But only a few are doing this consistently with measurable success.

The true measure of customer centricity can only be found by asking this question:

What percentage of your new business comes from existing customers?

To share more about how a Chief Customer Officer should be driving this in your business, we’re joined by Michael Hubbard, Senior Vice President of Customer Success, Services, and Support at Smartsheet, an NYSE-listed SaaS company that has built a workflow management platform that empowers business of all sizes to scale and deliver value. Michael covers the role of the Chief Customer Officer in maximizing customer lifetime value.

Join us as we discuss:

  • Why is the lifetime value of a customer so important?
  • The role of the Chief Customer Officer
  • The Power Of Feedback   
  • Now that you know the importance of customer success and being customer-focused… it’s time to learn how to discover some sales methodology secrets and prepare a winning GTM strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience.

    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

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    Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
    Check out our three most downloaded episodes:
    • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
    • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
    • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

    Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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