Only one person controls and manages your reputation... That is YOU! Other people can post things, both positive and negative, but you have to manage it. By manage it, I mean you have to respond to positive reviews and posts with thanks and admiration and respond to negative posts with action to do your best to minimize the damage.

You have to monitor what is being said about you, your company and your brands. Believe me... other people are monitoring it and making buying decisions based on it, both positive and negative!

In this episode, we will explore some tools and how to do research about your reputation, and what you can do when things break bad! It's not a matter of IF... but WHEN it will happen. You need to be prepared and armed to handle the onslaught!