Steve Evatt How to be Visible

Steve Evatt How to be Visible. So lets as we talked in the warmup Steve you're really a niche person you do some things really well. In the next five minutes let's share with the listeners how you serve the outdoor industry.

"It's an honor to work with Steve and harness his knowledge of what works and doesn't work in marketing the outdoor and firearm industry," said Eric Sivertsen, CEO/Partner of Epicosity. "He brings a wealth of experience and proven insights that are invaluable to those looking to grow their businesses."

Steve: Okay, well first off a little bit of background. I was 21 years with FMG Publications, I was the advertising manager of American Handgunner magazine, so I've been around the industry for a long time coming up on my 25th Shot Show here in January pretty soon. So been doing this for awhile. Steve Evatt How to be Visible

Three years ago I went out on my own and started my own little niche company

Three years ago I went out on my own and started my own little niche company just simply called Evatt Marketing, and what I do is one thing and one thing only and that is I put companies products together with qualified writers both in the print media and the new media, digital and I make it happen for companies that especially if they're a small company that maybe has just a great product but they don't know how to get it out there they can't afford a big advertising campaign, but they need eyeballs on the products. Steve Evatt How to be Visible

This is what I do I step in and introduce them to one of my 200 or so writers and bloggers, there's several of them, I try and get 10 of their products out a month to various writers if they could afford to have that much product out, so that's basically what I do. I'm a facilitator of product reviews. Steve Evatt How to be Visible

I'm a facilitator of product reviews

Bruce: And I asked Steve how much hunting he did and he said he killed some hogs. And Steve's 21 years advertising manager of American Handgunner Magazine so he sorta kinda knows the industry a little bit folks. I'm just thinking of many, many of my guests they got a product and I can't start naming them because I can't name 250 or that'll go the whole show, but the thing is, that if you have a product, and you an idea that you put together, cobbled together, Steve may be the person that can help you get started as far as fees and all that, that's all up to Steve. Steve Evatt How to be Visible

But the interesting thing and why I wanted him on the show is because I met so many of you and I know so many of you guys and gals have some great ideas and great product that just needs a boost. And social media's great, digital marketing's great, Amazon is great, and it goes on and on and on. But when you look at a guy like Steve, Steve let's talk about the first thing you bring to the table. Writers and bloggers, how does all that work? Steve Evatt How to be Visible

Writers and bloggers, how does all that work?

Steve: Well, over the past three years in working with Epicocity which is a full-service agency out of South Dakota, they're one of my clients. I have developed a list of writers, bloggers, You Tubers, people that I've met at Shot Show, get recommendations from other writers and of course I know a lot of the print writers because I was with FMG for so long, and of course we always hob-nobbed with all the people, unfortunately, Harris is gone, but now they're being taken over by somebody else and I think a lot of their writers are coming back and we'll have those back on board again. Steve Evatt How to be Visible

And of course, I know the people at Inter media and those kind of things. So what I do is I put out a general call every month of all of my clients when I add new clients I put in descriptions of their products and I send that ou...