“Take your marketing and sales hat off and put your customer hat ON.”

Christopher Smith is the director of CloudLink & Wide Area Networks Product Marketing & Business Development for the Zayo Group. He is a technology leader with a passion for leading cross-functional teams to solve complex business problems. Christopher specializes in a customer-focused approach to building strategic alliances, channel partnerships and enterprise services design, delivery through customer experience (NPS/CSAT). He has a unique background having navigated and excelled in larger more established organizations like EMC and launching a startup with VCE. During the latter, he co-founded the company and helped drive a $250 million business to become the fastest company in the history of high tech to reach a $1billion run rate while growing 42% year over year and achieving 50%+ market share.

Listen And Learn:

• How the sales channel changes for each persona.
• Aligning your messaging’s voice to your corporate brand and with what customers expect.
• The importance of developing audience personas, especially when launching a go-to-market product launch.
• Accelerating the customer journey.
• Why it’s important to not talk about what you do, but to talk about why you do it.
• Why brands shouldn’t get too technical too quickly.

 

TO LEARN MORE ABOUT ZAYO GROUP, CLICK HERE.

TO FIND CHRIS SMITH  ON LINKEDIN, CLICK HERE.