You don't achieve ANYTHING that you don't work for. So whatever goals you have for your life or your business obviously require effort. But we still so often find ourselves not putting in the effort we know we should. We're not consistently doing the things we know we ought to do - WHY!? This is the question that Jim & Jamie answer in this week's episode.  People will do everything they believe is both worth doing AND that they'd be successful in - so if we're not taking action, chances are it betrays the fact that we either don't believe the activity is worth it - or we don't believe in our ability to do it. Tune in as a gut check to inactivity.