Brand Archetypes

Episode 26 – Branding Fails


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Branding Fails. They happen and can be quite funny (when they don’t happen to us!) Join Kevin and Amy as they discuss some of their favorite branding fails including examples of: Too big of a change from the past Not enough research into the outcome Veering WAYYYY off the rails Not being sensitive to how…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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