My Podner in this episode is Stan Friedman and he's going to talk with us today about Customer Relationship Management software, or CRMs.

Time Stamps

Stan Friedman Intro

00:00:27

Segment 1

00:02:34

Get to know Stan Friedman

Segment 2

00:23:32

Topic Segment – CRM – Customer Relationship Management

Segment 3

01:07:51

Quickdraw Questions

Topics Discussed in this Episode

• Brief history of CRM
• What is CRM today
• How is CRM used in franchising
• Can a franchisor get by without CRM at first
• When does a franchisor need to graduate to CRM
• How to choose a CRM
• What is FRM Solutions
• The features of FRM Solutions
• The types of information a franchisor need to be managing
• the juggling act that a franchisor has to do when business gets that busy
• Sortable, Reportable, and Dashboardable,
• Candidate Gate – Franchisee Gate
• Gating the candidate experience versus free reign
• Managing beyond acquisition

Stan Friedman

FRM Solutions

[email protected]

404-936-8677

Skype - stanfriedman1

Kit Vinson

FranMan Inc.

[email protected]

214-736-3939 x 101

Books Mentioned in the Episode:

• Traction by Gino Wickman
• The E-Myth by Michael Gerber
• Seven Habits of Highly Effective People by Stephen Covey
• Spin Selling by Neil Rackham
• The Physics of the Impossible by Michio Kaku