Sales Tales - A podcast sharing epic stories that get you through your sales adventure.

Episode 26: David Mattson - How do you sell to a Modern Buyer? Should I get into selling?

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David Mattson, CEO of Sandler (LinkedIn is his client), tells us why. He also says there's a HUGE upside to sales - if you're an AE, AD, BDR, SDR or Sales Leader, it will brighten your day.


Mattson reminds us that you sell what you sell every day - but your buyer doesn't buy what you sell every day. This reality is what makes salespeople necessary.


Sales Tales Episode 26: David Mattson - How do you sell to a Modern Buyer? Why get into selling?


  • What makes a customer a raving fan
  • Why it's a good profession (you can only get work-life balance in sales)
  • The four steps of a modern buyer journey
  • What 9 out of 10 sales orgs are getting wrong every day
    • ...more
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    Sales Tales - A podcast sharing epic stories that get you through your sales adventure.By Josh Shirley