Mike Cuevas, CEO of the Real Estate Marketing Dude, talks to your host Keri Shull about his personal journey towards becoming known as the Real Estate Marketing Dude. Mike also explains the importance of establishing your personal brand in real estate, and advice on ways to create authentic content that speaks directly to what makes you stand out.

Episode Highlights:

How Mike recognized the importance of personal brand, and applied it

How Mike’s business evolved after improving his personal brand

Keri and Mike share experiences of how they blurred the lines of business and personal relationships

Mike’s advice on establishing your personal brand, and applying it

Mike shares client stories regarding personal branding

Steps people struggling with personal branding should take

Base your marketing content theme around what you like to do

You are the only you, so embrace it

3 Key Points:

87% of real estate agents fail in the first five years and are gone.

People work with who they trust and who makes the most amount of noise.

When you create your brand, you consistently tell stories in line with your signature story that describes why you do what you do.

Resources Mentioned:

Learn more about Hyperfast Academy

realestatemarketingdude.com

Linkedin: Mike Cuevas