You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer - is it actually working? Check your analytics!

How do you know which data points to look at? Not all metrics are created equal and it's important to know which ones are the most important. I

n this episode, Chris Casale and Ryan Smith walk through the different ways to use analytics to measure how your content is performing.

Do you look at website traffic, conversions, leads, sales, etc.?

After you have defined your goals, you will have a clear understanding of what to look at when evaluating what piece of content on your website is working and what is not.

Is a lot of traffic to a blog good even though there are no conversions? Depends.

For example, if you want leads, but you’re driving content to a high funnel content piece with no call to action, you probably won’t get the desired outcome. In this case, conversions might not be the best metric.

However, do you know how to evaluate if that piece of content brought a new user to your website, and then at another time they came back and converted? We’ll show you how to use the Model Comparison Tool to evaluate what’s working and what’s not.

Chris and Ryan share a few tips to evaluate how to judge whether or not your content marketing is working for you and dispel some content marketing metric misnomers.

Check out how to evaluate your content marketing with analytics.