There is nothing more detrimental and time wasting than jumping from tactic to tactic and idea to idea. Shiny object syndrome is a very serious problem among solo entrepreneurs and freelancers trying to find their place in the great big world of business.

When things get difficult, it can be all too easy to abandon the original path assuming the new one will be better. This is a fallacy and an unhelpful bias that keeps talented people stuck in a cycle of hard work with little to no returns.

In this episode I’ll share with you a few tactics, some scientific principles, and helpful advice for stopping the cycle of shiny object syndrome so you can finally get the momentum you need to make positive changes in your growth as a business owner.