In this episode of BrandSpot, I’m joined by Keith Chipudhla, Co-Founder and Head Grower at Vitagrow Urban Farms, a pioneering hydroponic farming business based in Harare, Zimbabwe. Keith shares the remarkable journey from studying finance in China to building one of Zimbabwe’s most innovative urban agriculture businesses, with a vision to transform how fresh produce is grown, distributed and consumed across Africa.
We explore the challenges and opportunities of building a brand in an emerging industry, the importance of solving real food supply issues, and how Vitagrow is combining innovation, sustainability and education to create lasting impact within local communities.

Tune in as we discuss:

• Keith’s unexpected journey from finance graduate to hydroponic farming entrepreneur
• How Vitagrow evolved from a small backyard greenhouse into a thriving commercial operation
• The challenges of educating the market while building a brand in the growing hydroponics and vertical farming sector
• The role of Vitagrow Empower in training and supporting the next generation of farmers

A must-listen for entrepreneurs, sustainability advocates, food industry professionals, brand leaders, and anyone interested in how innovation can create meaningful change in communities across Africa.