Our 26th guest is Lauren McGuire, Head of EMEA Commercial Sales at LivePerson. 

Our Founder & CEO, Owen Richards, and Lauren discuss how annoying is dirty data? 

Including:

-  Who Lauren McGuire is

-  Why is data so hard to get right and such a problem for go to market teams

-  How to overcome the myth of perfect data

-  How to identify if bad data is negatively effecting your outreach

-  How to measure data accuracy

-  Should SDRS be building their own data? Or should your organisation provide it?

-  The value of direct dials and why they are so important

-  Where to draw the line when investing in data

-  Why increasing headcount will not help without the right investment in data

-  How to define bad data

-  Who should own data accuracy and cleansing?

-  Why data should be at the top of your agenda