Drive and Convert

Episode 26: Laws of Conversion (Part Two)

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How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

  1. It's hard to read the label from inside the jar.
  2. People come to your website for only two reasons: to purchase, or to research.
  3. Your goals are aligned with customers, both of you want a conversion.
  4. Competitive research is not data.

    5. Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

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    Drive and ConvertBy Jon MacDonald and Ryan Garrow
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