The Creative Operations Podcast 2.0

Episode 26 - Non-negotiables for In-House Agency Teams with Amy Spears of Highmark Health


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Highlight Quotes

AMY: Own the brand and row in the same direction

"So when you're always focused on what the customer/member/patient experience is going to be, and we all have a common belief of what our key tenets are of our brand, which is all focused on customer experience, that allows you to have the right dialogue, the right healthy debate, the right back and forth to really get at the best experience that you're creating."

AMY: Create a culture that treats external partners as team members

"That really gets back to culture and setting expectations and demonstrating what that means and feels like with those external partners, no matter if it's a creative agency, a production extension of the team, even a technology plugin as needed. And that's really how we operate."

Get in touch with Amy:

LinkedIn | Website

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

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The Creative Operations Podcast 2.0By Kevin Groome