Do you have defined goals for growing your at-need calls, preneed, or your profitability in 2021? Have you analyzed what you've done so far in 2021 and what you need to do differently heading into the next year? The Peter Drucker quote "you can't manage what you don't measure" is absolutely true, and on this episode, we discuss how successful funeral home operators think about their business and why goal setting is critical to their success. Ellery and Welton share insights ...