The rapid growth of social media has for many created plenty of new opportunities to make a buck or 2. The rise of social media has also enabled the centre of gravity to shift away from the traditional methods of advertising via well established Hollywood celebrities and footballers and towards what some would say is your common man/woman also known in social media lingo as the influencer. This influencer can literally be anyone with a platform and a wide following and to some this has become the career path of choice for the current generation. But is being an influencer a genuine alternative to a traditional career and with it being an unregulated profession is there more responsibility on influencers to be content conscious towards the many vulnerable followers on their platform. We discuss in Episode 26.