Join Jo as she shares her inspiring journey from New Jersey to Charlotte, where she transitioned from various jobs to her passion for photography full time. Discover how a chance encounter at a Sears Portrait Studio sparked her love for photography, leading her to build a niche in fashion photography with the Charlotte Fashion Collective.

Learn about the challenges and triumphs of combining passion with business, as Jo discusses the importance of networking, SEO, and leveraging technology like AI and photo editing software to grow her photography business. This episode is a testament to embracing change and the power of community in the creative industry.

The Charlotte Fashion Collective: https://www.thecharlottefashioncollective.com/

Photobiz: https://www.photobiz.com/

Crystal Waddell: https://www.simpleandsmartseo.com/