Your peers often influence your purchasing decisions. When they like something, you're more inclined to buy it. When they don't, you're less likely to do so. And those who are the most vocal supporters tend to have the most influence. In this episode, Jon Prial talks with Mark Organ, the Founder and CEO of Influitive, a software company that specializes in advocate marketing. They get into the important role that messaging apps will have in shaping the future of marketing.

You'll hear about:

-How sales h