Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀"

In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponsored brand campaigns concerning budget rules and their expansion to include top of search impression share and percent of new-to-brand sales as selectable performance metrics.

Welcome to Episode 26 of our Amazon Ads Raw Daily podcast. Even though it's a bank holiday in the US and Germany, we have some exciting updates to share about the Amazon Ads API and Sponsored Brands. Here's what you'll learn in this episode:

• New Tactical Recommendation API: We dive into this new beta API endpoint for Amazon Ads. The Tactical Recommendation API provides pre-packaged campaign setting changes suggested either by Amazon's machine learning algorithms or account management teams. This API can help manage campaigns more efficiently by diagnosing advertiser catalogs and campaigns to execute the most optimal recommendations.
• Updated Budget Rules for Sponsored Brands: We highlight the new update to budget rules for sponsored brand campaigns. These rules now include top of search impression share and percent of new-to-brand sales as performance metrics. While budget rules can only increase the budget at present, the addition of these two new metrics offers a more nuanced view of campaign performance.
• Discussion on Budget Rules: We voice concerns about the current limitations of budget rules, which only allow budget increases. Ideally, an efficiency-based rule that could decrease budget when efficiency is low would be more beneficial for campaign management.
• Deep Dive into Recommendation Types: We briefly discuss the variety of recommendations available through the API, such as creating new campaigns, adjusting budgets, altering bidding strategies, modifying campaign status, and managing negative keywords.
• The power of this API is exemplified by how it could handle negative keywords – by suggesting the removal of non-performing negative keywords added long ago. This could potentially reconnect with valuable audiences negated in the past due to then-valid reasons.

Take a moment to review the Tactical Recommendation API documentation for more insights. Let's make the most of every campaign! 🎯🚀

link to API:

https://advertising.amazon.com/API/docs/en-us/recommendations#/Recommendations/UpdateRecommendation

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.