The Empower Her Podcast

Episode 26: Val Duvick of Val Marlene Creative


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In this episode of the Empower Her Podcast I’m excited to welcome Val Duvick of Val Marlene Creative. Val is a business coach for female creative entrepreneurs and got her start as a small business owner herself.  I learned so much from our chat together and know you will too.  Key Takeaways
  • Val has tried her hand at a variety of creative careers including floral design, wedding planning, and graphic design. This gives her a unique perspective when coaching creative business clients. 
  • Val is passionate about defining individual success. Although many creatives love wedding photography, Val realized it didn’t provide the balanced life she wanted. She took a chance on a Facebook ad and took a class to learn how to start her own coaching business.
  • Val encourages you to build a business around your life and uses her Balanced Business Framework as a guide.
    • Success: Clarify and define your OWN vision of success, not what you see on social media.
    • Structure: Have clear and effective systems for prioritizing time, energy, and finances.
    • Strategy: This refers to day to day productivity and growth, but emphasizes putting on your blinders and concentrating on what works for you!
    • Satisfaction includes both client satisfaction AND personal boundaries to prevent burnout.
  • Val lost her Instagram account just days before a big launch! Her community pulled through and it was still a success. Re-building her Instagram has given her a more true audience. Although it was really scary for awhile, she is happy with where she is now. It’s a good reminder “not to put all of your eggs in one basket!”
  • Val recommends the book Profit First by Mike Michalowicz and says it made a big impact on sustainable business.
  • Val is currently reading Slow Growth Equals Strong Roots by Mary Marantz and Find Your People by Jennie Allen. Both good picks for finding community!
Connect with Val Find Val on her website, follow her blog, or find her on Instagram. Empower Her Summit 2022 Val is attending the Empower Her Summit and I hope you are too! Find details and information on the website.
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The Empower Her PodcastBy Janene King