Richard Reyes has been playing the character of Pancho Claus in Houston and the Rio Grande Valley for over 40 years. Pancho Claus is a Tex-Mex Santa that grew out of the Chicano civil rights movement and is often referred to as being Santa's cousin from the South Pole. In addition to running programs throughout the year to assist kids and teens who are struggling, he coordinates toy drives year round and parades along city streets on Christmas morning with low-riders and a jazz band to deliver meals and gifts to children from low-income families. Having raised over $20,000, he and his team of volunteers are set to distribute over 10,000 presents this year. Richard calls Houston, Texas home.