For many SMBs and Entrepreneurs, the thought of marketing automation can be overwhelming. Where do you start? Which tools are right? What if you make a mistake?

In this episode, Chris Casale and Ryan Smith offer three tips for simplifying your marketing automation putting you on the path to successful digital transformation for your business.

How do you simplify your everyday tasks in order to put more time into what is getting your business results? Two words: Marketing automation.

To sum it up, marketing automation is simply streamlining your marketing activities.

Whether it’s scheduling out your social media posts on a platform like Buffer, creating an email lead nurturing sequence through a platform like HubSpot or lead tracking within a CRM, these are all everyday examples of marketing automation.