In this episode, we speak with Alexandra Feechan, founder and CEO of FINDRA, a sustainable outdoor clothing brand inspired by a love of nature and a commitment to empowering women through design. With a background in fashion and textiles, Alex set out to rethink performance wear, creating high-quality, ethically made garments that blend style, functionality, and environmental responsibility. Along the way, Alex opens up about navigating the challenges of entrepreneurship, leading with values, and why connection, to nature, self, and community, is at the heart of everything FINDRA stands for.