In this episode, we speak with Alexandra Feechan, award-winning designer and founder of FINDRA, a slow-fashion outdoor clothing brand inspired by her passion for design and love of the outdoors. Spotting a gap in the market for women’s mountain biking apparel. Alex set out to create sustainable, stylish performance wear that empowers women to feel confident and comfortable in their adventures. She shares how FINDRA grew from an idea at her kitchen table into a multi-award-winning lifestyle brand, built on values of ethical production, community, and a respect for the environment.