Brian McDermott, MBA '14, president and COO of Frönen, took all he learned while studying entrepreneurship at McCombs and parlayed it into a number of business ventures. But the most daring and visionary has to be his latest – spearheading the national expansion of the non-dairy frozen dessert brand Frönen, which he and his partner, George Ho, acquired in 2024. Hear how a family medical issue inspired Brian's passion for clean ingredients and how he is using all he learned as a student on the Forty Acres to make them accessible – and delicious – for everyone.