Noah Mishkin is the co-founder and COO at CraftJack, a lead generation service that gives contractors an easier way to get more referrals and win more jobs. On this episode of Aspiring Ops, Noah shares his entrepreneurial journey to building CraftJack, and how his early focus on customers gave him a complete view into the current and future direction of the business. He also discusses how his background in architecture helped him bring together the art and science of building a business and thriving in the COO role.