What do makeup, skin care, supplements, essential oils, health products, diet products, clothing, home goods, and natural products have in common (besides being bestsellers in the MLM world)? On this episode of the MLM.com Podcast, Steve Hooper and Nancy Tobler join Kenny to discuss what makes a great product for the direct selling channel. Why do innovative products and niche products do so well? Why are MLM customers so passionate about the products? Listen in to learn about how direct sellers can strategically use consumer feedback, education, and quality assurance to enhance the market power of their products.