Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍

In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertisers.

Welcome to Episode 27 of our Amazon Ads Raw Daily podcast. Today, we delve into two exciting updates that Amazon has introduced to its advertising platform:

1. Enhanced Bidding Customization: We start by examining the newly updated bidding section during campaign creation setup, which now allows advertisers to specify desired metric outcomes. This feature, currently in beta, will try to achieve the outcome you primarily want to see. While the only available success metric at present is cost per click, we anticipate that there may be more metric options depending on the bidding optimization selection.
2. API Update for Off-Amazon Conversion Tracking: Next, we turn our attention to a new API update, which significantly expands off-Amazon conversion import and management options. This API update allows advertisers to track conversions occurring on their own websites, apps, or even offline properties. Moreover, Amazon's Conversion API can accept events from these platforms through a server-to-server connection, ensuring more comprehensive conversion tracking.

These features demonstrate Amazon's ongoing commitment to enhancing automation and reducing the manual workload for advertisers. Check out the links in the description to learn more. Stay tuned for pre-recorded sessions and possibly a special episode live from our holiday!

Show Links:

https://advertising.amazon.com/API/docs/en-us/info/release-notes#amazon-dsp-launches-expanded-off-amazon-conversion-import-and-management-options

https://www.linkedin.com/posts/yogiwins_amazonadvertising-feature-addition-activity-7068503482458079232-cpAx

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