Our 27th guest is Louis Fernandes, VP of Sales, EMEA at Uberall.


Our Founder & CEO, Owen Richards, and Louis discuss aligning your sales and marketing teams to drive revenue?  

Including:

- Louis Fernandes - Aligning Sales and Marketing

- Who Louis and Uberall are

- Why sales and marketing need to collaborate to drive revenue

- Why companies align sales and marketing

- Who should be in charge of aligning the departments?

- CRO is not a customer centric role

- What the tell-tell signs are that your sales and marketing departments are not aligned (12.01)

- The steps to aligning sales and marketing

- How to overcome the fear of change

- How to create the desire to collaborate

- Good examples of collaboration

- Bad examples of collaboration