Mauro Tomelleri, Sales & Marketing Director of Caravaggio, Italy-based Serviform S.r.l., shares some of his experiences within the industry over the past 30 years. Mauro details what it takes to be a supplier in 60+ countries, including the market differences, and how Serviform has been affected in the current pandemic. He touches on marketing strategies his company has used to maintain relationships with their customers. With 91% of their business as export, COVID-19 has made it difficult for Serviform, yet they have adapted. Automation has fast forwarded the industry and Mauro shares what the machines from Serviform are capable of now. He also discusses what he likes to do in his free time and shares the name of his acoustic punk band.