Celebrating the Brand Ambassador

Episode 27: Nathan Reffell & Kyle McHugh

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This week on Episode 27 of "Celebrating the Brand Ambassador," I had the pleasure of interviewing, Nathan S. Reffell, the Multicultural Brand Ambassador for Bacardi and Kyle McHugh Director of Advocacy for Samsung and Surrey.

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Show Notes

  • Discuss their current roles and responsibilities, Nate as the Grey Goose Brand Ambassador in Texas and Kyle as Director of Brand Advocacy for Simon Surrey.
  • Nate- Shares how he went from Bartender to Brand Ambassador
  • Kyle shares the story of his history in the industry and how he landed his role at Samson Surrey
  • Nate- shares how he came to learn about Grey Goose and the challenges of promoting vodka
  • Nate - gives a great demonstration of how to place your brand messaging into a conversation organically
  • Nate- speaks to how he made bartenders advocate for the brands
  • Kyle talks about the early days of Brand Ambassadorship and how he first became a Master of Whisky
  • Kyle discusses the training program created, so each ambassador earned the title "Master of Whisky."
  • Tactics we have each learned to give better presentations.
  • Nate discusses how entering competitions change his career.
  • Nate speaks to his new role as the multi-cultural role for Bacardi
  • We discuss why getting out of your comfort zone is vital to spend time in different neighborhoods and communities.
  • Kyle speaks to some of Samson and Surrey's efforts to build a more diverse and inclusive community.
  • Kyle explains why your career development plan is essential for building a well-rounded BA team.
  • Why goals are important to your career
  • Being careful about social media and what unexpected consequences it can have.
  • Kyle speaks to how BA's should approach the off-premise.
  • We all discuss how to have a successful work with - do's and don't
  • Kyle and Nathan share last words of advice
    • ...more
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    Celebrating the Brand AmbassadorBy Elayne Duff