The Loyalty Minute

Episode 27 - Oracle Retail Topography Study of 15500 Consumers


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Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personalization, Supply Chain Visibility and Readiness for Facial Recognition, Virtual Sales Assistants and Drone Delivery in Retail

Consumers are demanding greater transparency into retailer operations, service history and supply chains. Over half (52 percent) of consumers state that a key influence on loyalty is knowing that retailers are acting sustainable. This is especially true for grocery (56 percent) and fashion (52 percent) shoppers that state knowing that retailers are acting sustainably and limiting their impact on the environment would influence their loyalty.

Consumers (54 percent) also expect to have visibility into store inventory and be able to research and reserve items for same day pick up in-store. If items are being delivered to their homes, a massive 72 percent of customers expect real-time updates on the location of an item throughout the delivery process.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

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The Loyalty MinuteBy Rob Gallo

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