Today, everyone is talking about storytelling-- especially in sales. Bryan and Nicolette chat with Sheryl Green, Author, Speaker, and Animal-rescuing Badass about the importance of storytelling to non-profits, her new book, and we'll snag some tips for writers who just "can't find the time" to sit down and write. We'll discover the importance of your company's (or personal) origin story and discuss tapping into the emotions of your customers.

https://www.sherylgreenspeaks.com/