When you fall into the trap of thinking you 'deserve' to be in a certain place then your downfall is almost guaranteed.

If you can embrace the fact that Sports role in society is a privilege not not a right or a guarantee then you can start making the changes needed to remain front and center of the attention wars.

Sport is part of the human condition - but that doesn't mean your sport has a right to be top, or relevent, today. On the pitch its accepted that standing still is going backwards, so that mindset is critical off the pitch too.

Remember, as i highlight here, that society itself has been undergoing some fundamental changes in the past few decades. One - relvent to where i post this - is that discourse has been replaced by hyperbole.

BUT when all is said and done, with the Fan front and center, and accepting your privileged role, you can adapt to meet the needs of the fan and thrive.