Sometimes the best move isn’t damage control—it’s turning the damage into a headline. From a coffee shop proudly advertising a scathing Yelp review to a podcast-turned-contest built on worst-case listener feedback, leaning into a perceived flaw can become a powerful trust-builder, or at least a conversation starter. But there’s a difference between embracing the pratfall and just falling flat. Without a clear call to action, the whole thing can backfire into a forgettable middle ground. The trick is knowing when to turn a misstep into a marketing move—and how to make the joke land.

• Jason's LinkedIn Post
• Help Wanted Episode