Hosts: Sean Sale and Paul Rhodes Guest: Craig Hellen (Managing Director & Co-Founder, Bex Media)

Welcome to Episode 27 of CTRL-ALT-DEV! After rushing off mid-recording in Episode 25, Craig Hellen of Bex Media is back. This time, we step away from the creative outputs of AI (like voiceovers and video) and look under the hood at how Craig is using AI as a deep "operating layer" across finance, operations, and standard operating procedures (SOPs). We dive heavily into the "Cult of Lean," exploring how to apply manufacturing efficiency principles to digital workspaces, the frustration of limited software integrations (MCPs), and how to set up an "AI Brain" that interviews you to find the hidden waste in your business.

Key Topics & Highlights:

• The World Cup Intro: A quick catch-up on the World Cup kickoff, FIFA video games, and Paul's unprecedented red card streak.
• AI as an Operating Layer: Why standard bolt-on AI tools aren't enough. Craig explains how his technical background allows Bex Media to rapidly test and deploy AI to reduce duplication and rework across their entire project management system.
• The Cult of Lean: Craig breaks down his "penny drop" moment with Lean methodology. We discuss the 8 Wastes of Lean—specifically overproduction, excess processing, and the massive underutilization of talent in the AI era.
• The Changing Job Landscape: Paul shares his observation that AI isn't causing massive job replacements yet; instead, businesses are removing the 80% grunt work so their existing staff can pivot to human-centric roles (like sales and relationship building) to drive 20% growth.
• Real-World Waste Reduction: Craig shares a brilliant physical example of Lean: using AI to reorganize his physical studio space, reducing setup time for social media shoots from two hours down to just two minutes.
• The "AI Brain" Interview Technique: Don't just give AI a blank prompt. Paul and Craig detail a masterclass workflow: Tell Claude or Gemini that it is a Lean Consultant, give it your company context, and ask it to generate 40 interview questions to diagnose your business waste.
• The Frustration of Limited MCPs: Craig vents his frustrations with Monday.com's Model Context Protocol (MCP) limitations, which artificially block him from automating certain board creations. Paul explains why they have actively canceled over £5,000 in SaaS subscriptions simply because those tools refused to allow open AI connectivity.

Takeaway Challenge For This Week: Spend one hour with your AI tool of choice. Tell it what your business does, explain your processes, and ask it one simple question: Where is the waste?. Promised Show Notes Extras: The 8 Wastes & Your Copy/Paste Prompt During the show, Paul promised to provide a link to the 8 Wastes of Lean and a cookie-cutter prompt for listeners to use.

• Article to read: The 8 Wastes of Lean Explained
• Copy & Paste AI Prompt:

Links & Resources Mentioned in this Episode Guest Links:

• Bex Media: bexmedia.net.
• Craig Hellen on LinkedIn: https://www.linkedin.com/in/craig-hellen-8020616/

Podcasts, Books & Methodologies:

• Lean Made Simple Podcast: https://www.youtube.com/@leanmadesimple
• Two Second Lean by Paul Akers: Mentioned by Craig as the standard popular book on Lean methodology - https://www.worldofbooks.com/en-gb/products/2-second-lean-how-to-grow-people-and-build-a-book-paul-a-akers-9781466258556?sku=GOR012042001&gad_source=1&gad_campaignid=17415896148&gbraid=0AAAAADZzAIDEp7m016BaYU4vDnwJLUqK6&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pbRyDho4CfUR9-tsVJhoDZPj5BvQZq-ClReNjC06WP_njacH-Egx9AaAlRKEALw_wcB
• The Lean Startup: https://theleanstartup.com/
• Jason Fried / 37signals: https://37signals.com/podcast/guest/jason-fried/

Tools & Platforms:

• Monday.com: The work management software Craig uses as Bex Media's "home for our business online".
• Notion: The workspace app Paul uses heavily for SOPs, playbooks, and Kanban boards.
• Claude / Claude Cowork (Anthropic): The primary AI tool Paul and Craig recommend for building an "AI Brain" and connecting via MCP to sources of truth.
• Google Drive: Used by Paul as the version-controlled "gold master" source of truth for GGA's documents.
• Trello: Mentioned by Paul as a tool they completely migrated away from in just an hour using AI and Notion.
• Replit: Referenced by Paul regarding "vibe coders" who skip the planning phase and end up over-engineering

Other Resources

Submit your Admin Nightmares: mailto:[email protected]

• Paul's LinkedIn: https://www.linkedin.com/in/ukwebdevelopment/
• Sean's LinkedIn: https://www.linkedin.com/in/seansale/

Ctrl+Alt+Dev YouTube Channel: https://www.youtube.com/@ctrlaltdevpodcast

Ctrl+Alt+Dev Spotify: https://open.spotify.com/show/3NF9wHGBjqTFNowfbBbODc

Ctrl+Alt+Dev Apple Podcast: https://podcasts.apple.com/us/podcast/ctrl-alt-dev/id1825374857